Wednesday, 18 April 2012

Lecture Seven

This lecture was on Public Media or 'media whose mission is to serve or engage a public'. Coming from a family whom watched little but public media, I certainly recognise its value and purpose. Such as it's need for geographical universality, universality of appeal, special provision for minorities ect ect. I personally feel that the quality of television produced by the likes of ABC and SBS, is highly superior to that of commercial television and a whole lot more... intellectually stimulating and thought provoking. Whilst commercial media seems rather shallow and superficial in comparison.

‘The difference between 
commercial broadcasting and 
public broadcasting is the 
difference between consumers
and citizens’ 
– Nigel Milan (former Managing Director of SBS)


I like this quote as it epitomises the embedded ethics of public media, that it is made for and owned by us, the citizens, and that television is not just the space between adverts but a powerful medium able to influence, inform and entertain. I very much hope that the challenges faced by public media, such as funding and independence, don't hinder this moral.

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